YouTube is expanding day by day. With high speed internet becoming cheaper and 5G coming on the way, this video streaming site has been becoming popular day by day. Even in India alone there are crores of people who stream videos daily on YouTube. So YouTube has a big consumer base online. And its the rule of the market if there is a consumer there is an opportunity of earning money. Yes, anybody can create content and earn on YouTube. But this is not as simple as it sounds there are so many factors on which your YouTube success will depend.
Why do wanna work on YouTube
Before starting a channel do some assessment of yourself. Why do you want to start a YouTube channel in the first place. What is your motivation behind it. Do you just want to earn money or you want to be famous. What content you will share with the viewers. What is that thing in which you are good and can provide value to your viewers. What do you exactly wanna become- an entertainer, information provider or service provider. What is your long term goal for your channel. You have to assess and plan everything so that you can start and run a channel smoothly.
YouTube as side hustle or full time
It all depends on your current status. If you are a student and pursuing studies then YouTube can be done to earn some extra cash. But if you are a working professional and doing a full time job, then its better to start YouTube as side hustle because gaining subscribers and views take some time. Your channel does not guarantee earning from day one. So better to so it full time only when you are generating some revenue out of it.
Skills needed
There is list of various skills you needed to become a successful youtuber. This includes content research, script writing, shooting, video editing, Thumbnail creation, video upload , SEO and video marketing. You don't need to get intimidated by this list. Just start doing it and you will master them over the course of time. Yes you will do mistake initially but you will become better and better if you remain consistent.
You have to be thick skin
Being a youtuber is not easy. You have to face criticism online. And it could be both positive and negative. Even the big creators get bashed by their subscribers and fans. So you have to be mentally ready to handle criticism.
Struggles of a Creator
Although YouTube gives you freedom to choose your content. But its not about you its about the viewers who watch your content. You have to improvise your content as per your viewers. Sometimes you give your heart and soul in a video like a craftsman but audience don't like it and it did not perform well. So be ready for this situation. You mindset may not always match with your viewer's mindset. You have to create a balance in your videos.
Beyond YouTube
YouTube not only make you an influencer or creator but you can make an entire business out of your channel. Once your subscriber base becomes big enough there are n number of ways to monetize its strength. It could be selling your merchandise, affiliate marketing or selling some products of your own.
So keep a broad mindset. Sky is the limit.
Final Thoughts
You wanna start a channel, just start it. You will do mistake, learn, unlearn and re learn many things. But if you work hard and be consistent, you will succeed no matter what.
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